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The BrandStory Connective.
Services
Work
About
Connect
BrandNotes
Book now
Services
Work
About
Connect
BrandNotes
Book now
Is Your Brand Telling the Right Story?
Brand Strategy, Marketing Strategy, Branding Tips, Storytelling Kastin Krupinski 7/23/25 Brand Strategy, Marketing Strategy, Branding Tips, Storytelling Kastin Krupinski 7/23/25

Is Your Brand Telling the Right Story?

Is your brand story connecting—or confusing? Learn how to identify brand misalignment and uncover ways to strengthen your messaging and identity to attract your ideal audience.

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Social Media Strategy Starts with Your Goals: Presence vs. Purposeful Engagement
Marketing Strategy, Brand Presence Kastin Krupinski 6/23/25 Marketing Strategy, Brand Presence Kastin Krupinski 6/23/25

Social Media Strategy Starts with Your Goals: Presence vs. Purposeful Engagement

Not every business needs a complex social media plan. Here's how to align your social media strategy with your actual goals—whether it’s visibility, engagement, or conversion.

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Why Brand Identity Is More Than Just a Logo — And Why It Matters
Brand Strategy, Brand Identity, Visual Identity, Brand Audit Kastin Krupinski 6/11/25 Brand Strategy, Brand Identity, Visual Identity, Brand Audit Kastin Krupinski 6/11/25

Why Brand Identity Is More Than Just a Logo — And Why It Matters

Your brand identity is more than a logo—it's how you connect, build trust, and grow. Learn how to develop a brand that truly reflects your purpose.

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Why You Need a Creative Project Manager for Your Next Big Initiative
Strategy & Execution, Creative Services Kastin Krupinski 6/4/25 Strategy & Execution, Creative Services Kastin Krupinski 6/4/25

Why You Need a Creative Project Manager for Your Next Big Initiative

From rebrands to capital campaigns, strategic project management keeps creative work on track. Here’s how The BrandStory Connective helps you deliver with clarity and confidence.

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The Power of Genuine Connections — Rethinking Networking as a Creative Entrepreneur
Small Business Growth, Networking, Entrepreneur Relationships, Brand Growth Kastin Krupinski 5/28/25 Small Business Growth, Networking, Entrepreneur Relationships, Brand Growth Kastin Krupinski 5/28/25

The Power of Genuine Connections — Rethinking Networking as a Creative Entrepreneur

Networking doesn’t have to feel forced. Learn how creative entrepreneurs can build genuine, values-aligned relationships that grow their brand with purpose.

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Why Every Small Business Needs a Brand Audit.
Brand Strategy, Small Business Growth Kastin Krupinski 5/24/25 Brand Strategy, Small Business Growth Kastin Krupinski 5/24/25

Why Every Small Business Needs a Brand Audit.

Learn why a brand audit is essential for growth and how small businesses can use this strategic tool to strengthen their brand identity, messaging, and marketing impact.

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When to Move Beyond DIY Branding: Why Professional Brand Strategy Matters
Business Rebrand, Brand Strategy, Small Business Growth Kastin Krupinski 5/23/25 Business Rebrand, Brand Strategy, Small Business Growth Kastin Krupinski 5/23/25

When to Move Beyond DIY Branding: Why Professional Brand Strategy Matters

Stuck with a DIY brand? Discover the signs it’s time to invest in professional brand strategy and how the BrandStory Connective can help you.

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