Assess. Align. Advance.

I partner with mission-driven leaders to fix unclear brands and broken strategy before they waste more time or money.

I assess what’s working, identify what’s broken, and help leaders rebuild alignment across story, strategy, and systems.

let's start with a conversation

You don’t need another tactic.

You need an experienced partner who can look across brand, strategy, and systems and help bring the next phase into focus.

What to expect.

Assess

I take time to understand what’s working, what’s not, and where things have drifted out of sync. This includes reviewing brand, strategy, and systems and listening closely to leadership.

1.

Align

Once patterns are clear, we bring identity, story, strategy, and systems back into alignment. The goal is a foundation leaders can actually use to make decisions.

2.

Advance

With alignment in place, I help put strategy into action. This may include executing brand strategy, applying visual identity, managing projects, and implementing systems so decisions actually take shape in the real world.

3.

Ways we can work together.

  • Understand what’s really happening before deciding what to do next. This work brings orientation across brand, messaging, systems, and structure.

  • Clarify direction, messaging, and priorities so everyone is moving together with shared understanding. This often means clarifying your message while also addressing the internal structure and systems that need to support it.

  • Support for leaders to turn clarity and strategy into action. This can include systems development, workflow organization, project leadership, and ongoing strategic partnership alongside leadership.

  • For solopreneurs, early-stage founders, or teams looking for targeted clarity, facilitation, or learning experiences. These engagements are intentionally contained and designed to support growth without overbuilding.

Explore the services

Work in practice.

What this work has looked like for other leaders and organizations.

The Silver Academy

Brand clarity + organizational alignment

The Silver Academy partnered with me during a period of growth that felt heavy and unclear. Together, we clarified brand, messaging, and internal priorities to support confident decision-making.

Reported outcomes

  • 10/10 confidence in brand and marketing decisions

  • Increased engagement and inquiries

  • Brand described as “clear and fresh”

“Definitely the best investment I have made for our school.”
— Gila Ogle, Head of School

Leadership Baltimore County

Storytelling initiative + project leadership

Leadership Baltimore County engaged me to lead a storytelling initiative to better communicate program impact. I also supported the team in integrating those stories into their website and communications.

Reported outcomes

  • 9/10 rating for meeting project goals

  • 9/10 likelihood to recommend

  • Increased confidence in brand communication

“I felt like I had a partner in moving LBC’s mission forward through storytelling. ”
— Mary Kay Page, Assistant Director

Logos Academy

Ongoing strategic partnership + execution support

Logos Academy partnered with me for ongoing marketing, communications, and fundraising support across multiple initiatives, including campaigns and events.

Reported outcomes

  • Leadership described the work as hands-off and easier to manage

  • Improved consistency across marketing and communications

  • Supported a record-setting Give Local York campaign during my involvement

“Her work consistently elevates both our message and our mission.”
— Racquel Bratton, Development Manager
See the full stories behind this work

Trusted by leaders who value partnership.

  • “Working with The BrandStory Connective was transformative for our school. Kastin brings a rare combination of creative vision and strategic clarity. She quickly became a trusted member of our team, and her insights helped move our organization forward in meaningful ways.”

    -Gila Ogle
    Head of School, The Silver Academy

  • “Working with Kastin was an incredibly empowering experience. She created a space that felt both supportive and creatively free, guiding me with thoughtful questions and deep listening. I walked away with a brand that feels aligned, authentic, and rooted in purpose.”

    -Kelsey Llewellyn
    Business Owner, Integrated Mobility

  • “One thing I deeply appreciate about working with Kastin and The BrandStory Connective is her commitment to listening well. She is attentive, genuinely seeks to understand her clients, and thoughtfully facilitates meaningful connections. I highly recommend working with her.”

    -Michael Hornbaker
    Head of School, Logos Academy

  • “Our company needed help managing a marketing campaign, and Kastin stepped in seamlessly. From that point on, it was completely hands off for me. She took ownership, brought clarity, and made the process feel calm and manageable.”

    -Chris Perez
    Creative Director, Triscari

Follow me on Social

The goal is never to take over. The goal is to support teams with clarity, insight, and direction so they can do their work more effectively. When teams are aligned and confident in the story they’re telling, execution becomes smoother and mo
More activity doesn’t always equal more progress. Many teams are capable, committed, and hardworking, but lack clear direction or alignment. In those moments, guidance and perspective can be more impactful than morel execution. Clarity helps