Your brand has a story

that deserves to be discovered, defined, and delivered.

Whether you're unsure how to talk about what you do, struggling to engage your audience, or ready to level up your brand presence, I offer strategic services that bring clarity to your message and alignment to your identity—so your marketing actually works.

BrandStory Services

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Brand Audit & Discovery

Understand your current brand strengths, weaknesses, and opportunities. You’ll receive a clear, easy-to-understand report detailing my findings, along with practical recommendations and actionable next steps to strengthen your brand and better connect with your audience.

May Include:

  • Brand identity review (visual, voice, tone)

  • Mission, vision, values alignment

  • Audience and engagement assessment

  • Positioning and differentiation analysis

  • Brand story, personality, and customer experience evaluation

  • Marketing presence audit

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Brand Strategy Development

Turn your audit into action. After identifying the gaps in your brand, we’ll work together to prioritize what matters most—based on your needs, goals, and budget. I’ll then create a practical project plan and timeline to address those priorities, and guide the execution from start to finish with clarity, strategy, and support.

May Include:

  • Brand purpose, mission, vision, and values

  • Audience personas and positioning

  • Voice, tone, and personality framework

  • Core messaging and storytelling

  • Differentiators and unique selling propositions

  • Visual direction via mood boards and style notes

  • Suggested customer experience and content direction

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Visual Identity

Ensure your visual identity reflects your brand’s personality and values through intentional, cohesive design. Whether you’re building from the ground up, rebranding, or simply need polished materials to support your existing look, I can help you show up clearly and consistently.

May Include:

  • Logo design or refinement

  • Brand color palette

  • Typography selection and hierarchy

  • Branded templates (social media, presentations, etc.)

  • Iconography and supporting graphics

  • Imagery style and usage guidelines

  • Business cards and stationery

  • Marketing collateral (brochures, flyers, signage, etc.)

  • Style guide for consistent application

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Streamline your creative efforts with expert guidance and hands-on support. Whether you're launching a campaign, planning a rebrand, or managing multiple moving parts, I partner with you to bring clarity, cohesion, and creative direction to your project—so nothing gets lost in the process.

May Include:

  • Strategic creative consulting and ideation

  • Brand or campaign planning support

  • Vendor and creative team coordination

  • Timeline and asset management

  • Oversight of photo, video, or content capture

  • Creative direction for design, messaging, and visuals

  • Documentation of goals, tasks, and deliverables

  • Support presenting or communicating creative decisions to stakeholders

Consulting & Project Management

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Brand Identity Workshops

Align your team around a clear, compelling brand foundation. These collaborative sessions are designed to help you define or refine your brand’s purpose, personality, and voice—so your messaging and visuals resonate from the inside out.

Available as 1-on-1 intensives, team workshops, or multisector sessions.

May Include:

  • Guided conversations to clarify your mission, vision, and core values

  • Brand personality exploration to define tone, style, and voice

  • Messaging development including key phrases, brand story, and positioning

  • Audience alignment exercises to better understand who you're speaking to

  • Visual identity inspiration (color, typography, and design moodboarding)

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Marketing Strategy Development

Turn your brand strategy into clear, actionable outreach. Whether you already have a strong foundation or need help building one, I’ll help create a practical marketing plan tailored to your goals, audience, and capacity.

May Include:

  • Setting marketing goals aligned with your brand strategy

  • Identifying key audience touchpoints and communication flows

  • Mapping your message across channels (social, email, web, print, events)

  • Prioritizing platforms based on audience behavior and goals

  • Building realistic timelines and budget plans

  • Outlining internal vs. outsourced execution strategies

“When you know who you are, you move with purpose.

Your brand becomes a story that inspires, evolves, and drives action.”

Get in Touch

Got questions? Big ideas? A brand that needs direction? Drop me a note and let’s start the conversation.