Creative strategy meets intentional design.
Your brand has a story that deserves to be discovered, defined, and delivered.
I come alongside my clients—human to human, face to face—as an advocate and champion. Together, we uncover who you truly are and craft a brand story told with clarity, purpose, and cohesive visual identity.
Services
Who It’s For
Businesses looking to understand their current brand strengths, weaknesses, and opportunities — ideal for brands preparing for growth, rebranding, or new marketing initiatives.
Includes:
Brand identity review (visual, voice, tone)
Mission, vision, values alignment
Audience and engagement assessment
Positioning and differentiation analysis
Brand story, personality, and customer experience evaluation
Marketing presence audit
Delivery Format & Timing:
Typically a one-time comprehensive review, delivered as a written report and virtual presentation. Usually completed within 2–4 weeks depending on scope.
Brand Audit & Discovery
Who It’s For:
Brands needing a clear roadmap to align business goals with customer needs and competitive positioning. Great for new brands or existing brands wanting to refine their messaging and direction.
Includes:
Brand purpose, mission, vision, and values
Audience personas and positioning
Voice, tone, and personality framework
Core messaging and storytelling
Differentiators and unique selling propositions
Visual direction via mood boards and style notes
Suggested customer experience and content direction
Delivery Format & Timing:
Collaborative process including interviews, research, and drafts; delivered as a formal strategy document within 4–6 weeks.
Brand Strategy Development
Who It’s For:
Teams or founders wanting hands-on alignment and creative clarity on their brand’s foundation — great for new brands or rebranding initiatives.
Includes:
Guided conversations to clarify your mission, vision, and core values
Brand personality exploration to define tone, style, and voice
Messaging development including key phrases, brand story, and positioning
Audience alignment exercises to better understand who you're speaking to
Visual identity inspiration (color, typography, and design moodboarding)
Delivery Format & Timing:
Interactive virtual or in-person sessions (individual or group), ranging from half-day to full-day workshops.
Brand Identity Workshops
Who It’s For:
Brands wanting a custom, professional visual identity that reflects their strategy and differentiates them in the marketplace.
Includes:
Primary logo and logo variations
Font and color palette selection
Brand guidelines document
Optional assets: favicon, submarks, social media icons
Delivery Format & Timing:
Multi-stage design process with initial concepts, revisions, and final delivery within 4–8 weeks.
Logo & Identity Design
Who It’s For:
Brands that want their verbal messaging and visual design to work seamlessly together for a stronger, consistent brand presence.
Includes:
Messaging Refinement:
Tone of voice, key messaging pillars, brand story, tagline, audience languageDesign Alignment:
Audit existing visuals for tone mismatchRecommend or create aligned templates and styles
Delivery Format & Timing:
Review and alignment process, typically 2–4 weeks, including audit, recommendations, and template design.
Message & Design Alignment
Who It’s For:
Brands needing professional, on-brand materials to support sales, marketing, events, or online presence.
Includes:
Brochures, flyers, business cards
Annual or strategic reports
Social media templates, pitch decks, sales sheets
Email graphics, signage
Delivery Format & Timing:
Project-based design work, timing varies by scope (typically 1–4 weeks)
Custom Marketing Collateral Design
Who It’s For:
Brands and teams seeking expert advice and collaboration on creative direction, campaign planning, and brand consistency without full-time staff.
Includes:
Brand reviews and strategy check-ins
Campaign planning and creative direction
Content planning and messaging refinement
Visual design guidance and feedback
Strategic input on marketing materials and channels
Brainstorming and ideation support
Delivery Format & Timing:
Flexible: hourly sessions, project-based, or retainer agreements. Ongoing check-ins and feedback as needed.
Creative Consulting
Who It’s For:
Brands and organizations that need consistent, high-quality design to support campaigns, initiatives, and ongoing marketing — beyond what DIY tools can deliver.
Includes:
Campaign graphics for launches, promos, and seasonal events
Email/newsletter design (one-time or reusable templates)
Branded collateral for print or digital use (postcards, signage, reports)
Web and content design support (graphics, layout, special projects)
Delivery Format & Timing:
Monthly or quarterly retainer packages with scoped deliverables and creative strategy check-ins as needed.
Ongoing Strategic Design Support
Who It’s For:
Organizations launching rebrands, websites, campaigns, or other large creative efforts who need both visionary guidance and dependable behind-the-scenes support.
Includes:
Full-Service Project Management
Team & Vendor Coordination
Web & Digital Integration Support
Administrative Support for Creative Projects
Delivery Format & Timing:
Great ideas need great execution. You bring both creative direction and practical organization to help clients move from concept to completion — smoothly and strategically.
Creative Project Management
Who It’s For:
Brands that need strategic planning and creative support to execute clear, aligned, and engaging marketing initiatives — without hiring a full marketing team.
Includes:
Marketing plan development
Campaign strategy & creative direction
Marketing collateral creation
Project & vendor coordination
Delivery Format & Timing:
Available as part of brand engagements, one-time campaign support, or ongoing retainer.
Marketing Support
“When you know who you are, you move with purpose.
Your brand becomes a story that inspires, evolves, and drives action.”
Get in Touch
Got questions? Big ideas? A brand that needs direction? Drop me a note and let’s start the conversation.