Brand vs. Brand Identity vs. Visual Identity: What They Are (and Why Most Businesses Mix Them Up)
Most businesses confuse brand, brand identity, and visual identity— or don’t understand the word “brand” at all. This post breaks down the difference and explains why clarity matters for your audience and your business.
What Is a Brand Audit And Do You Need One?
Learn what a Brand Audit really is, how it helps your organization uncover gaps in messaging, identity, and visibility—and see a real example from a K–8 Jewish day school.
Is Your Brand Healthy? Download This Free Brand Audit Checklist
Your brand is more than a logo. It’s how people experience you. Download this free Brand Audit Checklist to uncover your strengths, spot hidden gaps, and build a more connected brand.
Inbound Marketing: How Helping Builds Trust and Grows Your Business
Discover inbound marketing: a strategy that attracts customers by being helpful, not pushy. Learn how to attract, engage, and delight your audience.
Why Brand Identity Is a Real Business Asset
Brand identity isn’t fluff—it’s a measurable asset that drives growth, pricing power, loyalty, and marketing ROI. Learn the data-backed reasons why.
Is Your Brand Telling the Right Story?
Is your brand story connecting—or confusing? Learn how to identify brand misalignment and uncover ways to strengthen your messaging and identity to attract your ideal audience.
Why Brand Identity Is More Than Just a Logo. And Why It Matters.
Your brand identity is more than a logo—it's how you connect, build trust, and grow. Learn how to develop a brand that truly reflects your purpose.
Why Every Small Business Needs a Brand Audit.
Learn why a brand audit is essential for growth and how small businesses can use this strategic tool to strengthen their brand identity, messaging, and marketing impact.
When to Move Beyond DIY Branding: Why Professional Brand Strategy Matters
Stuck with a DIY brand? Discover the signs it’s time to invest in professional brand strategy and how the BrandStory Connective can help you.