Strategic Graphic Design That Tells Your Story
You don’t need just another flyer.
You need something that works. Something that represents who you are, captures attention, and communicates clearly, whether it's a business card, a brochure, or a full event campaign.
That’s where strategic graphic design comes in.
And it’s what I love creating at The BrandStory Connective.
Design Is More Than Decoration
Graphic design is often misunderstood as “making things look nice.” And while strong visuals do grab attention, that’s just the beginning.
True design is about communication.
It’s about solving problems visually, aligning every element with your brand identity, and creating a seamless experience across every touchpoint, from your social media templates to your admissions folder.
What I Design (and Why It Matters)
Whether you're a small business or a mission-driven nonprofit, you likely need more than a logo. You need design that supports your goals and stays consistent across every platform.
Here are just a few ways I help clients stand out with design:
Flyers, postcards, and posters that stop the scroll or catch the eye in a stack of mail
Brochures, pitch decks, and one-pagers that explain your value clearly and beautifully
Social media templates that save time and keep your visuals on-brand
Business cards, banners, signage, and other event collateral that create a professional, polished impression
Custom branding elements like submarks, icon sets, and visual guides that bring your brand identity to life
Each piece is designed with your brand voice, audience, and message in mind.
Design Backed by Brand Strategy
Because I don’t design in a vacuum.
Every design project at The BrandStory Connective is informed by a larger understanding of your brand story, your mission, tone, audience, and differentiators. That means your materials don’t just look good, they feel aligned, strategic, and effective.
If we’ve already done a Brand Identity Workshop or Blueprint, your designs will reflect everything we uncovered. And if we haven’t yet? I’ll guide you through just enough discovery to make sure we’re not designing blind.
From Cluttered to Clear
Clients often come to me when they’re overwhelmed, trying to DIY Canva graphics or pulling from old templates that don’t match anymore. They know it’s not working, but they don’t know where to start.
That’s where I come in:
To take your ideas, your mission, your words, and turn them into clear, beautiful, on-brand visuals that you’re proud to share.
Let’s Bring Your Brand to Life
Whether you need a one-time design project or ongoing support, I’m here to help you feel more confident in how your brand looks, feels, and communicates.
Explore Graphic Design Services
Or contact me today to get started on your next project.
