Visual Identity & Design
Design that reflects.
When your visual identity is aligned with your brand and message, your presence becomes more consistent, your communication becomes easier to recognize, and your brand starts to show up with clarity and confidence.
The Problem
A lot of brands look fine on the surface, but don’t fully reflect who they are.
Things feel inconsistent across platforms.
Materials don’t quite match.
The brand has grown, but the visuals haven’t kept up.
Without a clear visual system, everything starts to feel disconnected and harder to manage.
How This Works
01
Define the Foundation
We establish the core visual direction for your brand, including color palette, typography, and overall style.
02
Build the System
We design a flexible logo system with primary, secondary, and supporting marks that work across different applications.
03
Create the Assets
We develop core brand assets and provide guidance for how your visuals are used so everything stays cohesive and aligned.
What This Work Does
I translate your brand into a visual system that supports your message.
This isn’t just design.
It’s alignment between how you look and how you communicate.
Browse selected work:
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![Logo for Srianna Relationship & Sex Therapy featuring a purple orchid flower and stylized text.]()
Sirianna Relationship & Sex Therapy
Logo design and visual identity system.
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![Bakery business flyer and menu from Banky's Bakehouse, including bakery hours, contact information, and menu items like cookies, baked goods, specialty cakes, and treats.]()
Banky's Bakehouse
New business brand identity, including logo, menu, and perks card design.
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![Business card and flyer for Shamrock Strategies coaching service. Business card includes a photo of Mark O'Reilly, president, with contact info, QR code, and logo. The flyer highlights coaching benefits: confidence, insightful coaching, enthusiasm, with photos of a man and woman, and social media links.]()
Shamrock Strategies
Marketing materials including brochure, business card, and social media setup.
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![Logo for Michelle Gemmill Realtor featuring a house outline with a curved line and elegant script text.]()
Michelle Gemmill, Realtor
Logo design.
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![The cover of The Silver Academy 2025 Annual Report showing a young girl with blonde hair, wearing a pink shirt, sitting at a classroom desk with a candle, globe, and toy storage in the background; the report includes sections about vision, stewardship, and a photo of another young girl at a desk.]()
Silver Academy
Annual report, including copy, graphics, and brand consistency.
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![Logo for Songbird Studios featuring a purple bird singing with musical notes, with the tagline 'Where music and movement take flight.']()
Songbird Studios
Logo design.
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![A Christmas card and a fundraising letter from Logos Academy, featuring photos of children, festive decorations, and holiday greetings.]()
Logos Academy
Christmas campaign including mailer, web banner, and social media graphics.
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![A hoodie with the phrase "Claim Your Rank" and the social media handle '@hood_4_sh' printed on it. The image also features three logos: one for SOBO Southbound with mountain graphics, one with the word "Fighter" over a honeycomb pattern, and another for Claim Your Rank.]()
Hood Rank Apparel
Apparel design, brand development, and collateral, with ongoing fractional support; website design in partnership with Empowered Creative.
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![Packaging for Mr. Louie, a cleaning product with a blue bulldog illustration wearing a yellow bow tie. The label highlights key features including non-toxic, multi-purpose, malodor technology, fast-acting, turret cap design, and CRI seal of approval. Contact information and website are also displayed.]()
Mr Louie Odor & Stain Remover
Product feature cards and supporting brand materials.
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![Two motivational posters from Logos Academy featuring positive affirmations and translations of 'Take Heart' with the Bible verse John 16:33. The posters include words like confidence, be bold, brave, cheer up, andprank, in English and multiple languages.]()
Logos Academy
School theme posters.
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![Logo for Broockie Green Condominium Association with green stylized initials 'BG' and the full name underneath.]()
Brockie Green Condominium
Logo design.
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![Collection of business cards and flyers for Banky's Bakehouse featuring logo, address, contact info, and menu items like specialty cakes, whoopie pies, pumpkin rolls, soft serve ice cream, and coffee.]()
Banky's Bakehouse
Building signage and supporting collateral for a new business.
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![Packaging for Mr. Louie odor and stain remover featuring a blue and yellow design with a cartoon bulldog dog logo.]()
Mr Louie Odor & Stain Remover
Product label and packaging design.
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![Lancaster PA Executor Services logo with text in a rectangular border]()
Lancaster PA Executor Services
Full rebrand, including visual identity and brand identity; website design in partnership with Empowered Creative.
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![Flyers for The Silver Academy's open house events. The first flyer features a blue and white design with photos of children and information about an open house on February 6th. The second flyer includes a picture of a smiling girl, details of open house dates in August, and an event on November 17th, with contact information and a QR code for registration.]()
Silver Academy
Open house campaign, including postcards, banners, social media graphics, ad campaign, and event planning and support.
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![Cover page of an annual report for Logos Academy and a booklet titled "A Look Back Over 25 Years of Classical Christian Education" featuring photos of students and staff.]()
Logos Academy
Annual report design and development (2021–present)
Who This Is For
This work is for startups building a strong, cohesive brand from the beginning, organizations going through a rebrand and ready to realign how they show up, and growing businesses whose visuals no longer reflect who they are today.