The Biggest Misunderstanding About Inbound Marketing
Inbound marketing is often misunderstood as “just blogging” or posting more content. In reality, inbound marketing is about strategy, alignment, and building trust. This post explores why inbound works differently and how clarity makes all the difference.
Brand vs. Brand Identity vs. Visual Identity: What They Are (and Why Most Businesses Mix Them Up)
Most businesses confuse brand, brand identity, and visual identity— or don’t understand the word “brand” at all. This post breaks down the difference and explains why clarity matters for your audience and your business.